Hello there.

I'm Alex, Creative Director and Designer with 15+ years experience across interactive, media, and experiential storytelling. My background in digital design and marketing has evolved into leading immersive projects where digital and physical converge, with a recent focus in work for high-profile global themed entertainment brands. Known for hands-on creativity, clear communication, positivity, and passionately aligning multi-disciplinary teams around a shared vision.

A graduate of the College of Design, Architecture, Art and Planning (DAAP) at the University of Cincinnati and proudly hailing from Pittsburgh, PA, I now live with my wife and young son in Los Angeles. I can't believe how lucky we are to do the work we get to do bringing people together through stories and experiences, with many "pinch-me" moments in my career so far. A few other loves of mine include public transportation, urban planning, and collecting Muppet action figures.

I've been a member of the Themed Entertainment Association (TEA) since 2015.

Fun fact: Randlev is my middle name. It's Danish.