Boardwalk Empire 1920s-themed newspaper header
Brand Activations·Branding

Boardwalk Empire Newspaper

A 1920s-themed newspaper sent out to subscribers of the Los Angeles Times, Chicago Sun-Times, Philadelphia Enquirer, and the New York Post to celebrate the second-season return of HBO's hit show Boardwalk Empire. Custom stories written by the show's writers teased season 2 and recapped season 1, while QR codes linked out to video clips from the show related to those stories and characters featured in the paper.

HBO
BLT Communications
Print Design
Boardwalk Empire newspaper front page and HBO show poster spread
Arts and Entertainment page, Who's Who of Atlantic City out on the town
Phone scanning the newspaper's QR code to reveal a Boardwalk Empire video
Closing newspaper page with the Pre-St. Patty's Day Dinner and White Sox stories