LA Clippers Intuit Dome

Intuit Dome's 233 million pixel Halo screen is a first of its kind, and Spinifex Group was tasked to not only create the content for it but to craft a gameday experience that engages and excites every fan in the arena. The most unique contributors to that experience are the Fan Activations, games and activities that pull in all 18,000 ticketholders unlike anything seen before.

In addition to delivering the scoreboard and video content, we transformed the 38,000-square-foot double-sided 4K canvas into a giant interactive engine, harnessing the arena's 18,000 in-seat buttons, PixMob LED lights, and real-time audio tracking. As Creative Director, I oversaw custom-coded games like "Repeat the Beat," a stadium-sized Simon Says, and an immersive "Mentalist" color-guessing experience, alongside Trivia, branded Candy Crush, and tech-infused twists on Karaoke, Dance Cam, and Kiss Cam.

The work went on to earn the Halo experience a Bronze at the 2025 Clio Sports Awards, and by harnessing the power of the Halo, every fan isn't just watching the game, they're a vital part of the show.