Guests paddling their raft on the Lightning Innovation River table
InteractiveLive Events

Lightning Innovation River

A multi-touchscreen experience at Salesforce's Dreamforce Conference took guests on a journey down Innovation River, paddling their raft down the river and stopping at different campsites, each telling the story of how a Salesforce partner company found success using the Lightning platform.

Utilizing the large touchscreen table, guests dragged the paddles of their raft to move downstream, while dragging and dropping elements within each story introduced them to the functionality of the Lightning platform itself. These elements, along with animated story segments, elevated Salesforce's initial request for a partner-stories gallery into a fun and dynamic experience, one that told partner stories in a unique way and created opportunities for Lightning experts to engage guests.

Salesforce
Spinifex Group
  • Concept Development
  • UX & UI Design
  • Art Direction
  • 3D
Guests interacting with the Lightning Innovation River touchscreen table
Close-up of guests dragging raft paddles on the touchscreen table
Form Factor and Interactive Input Concepts
Raft graphic concept for the Innovation River experience
Raft graphic concept, alternate angle
Raft graphic concept, alternate colorway
Early concept render of the Innovation River touchscreen table
Innovation River app gallery screen, campsite story
Innovation River app gallery screen, partner story detail
Innovation River app gallery screen, partner success story
Branding Concepts
Partner campsite scene, logo variant A
Partner campsite scene, logo variant B
Partner campsite scene, logo variant C
Partner campsite scene, logo variant D
Partner campsite scene, logo variant E
Partner campsite scene, logo variant F
Partner campsite scene, logo variant G
Partner campsite scene, logo variant H
Partner campsite scene, logo variant I
Partner campsite scene, logo variant J
Partner campsite scene, logo variant K
Partner campsite scene, logo variant L
UX & UI Development
User flow diagram for the Innovation River experience
User flow diagram, continued
UI design exploration for the touchscreen table
UI design exploration, alternate screen
UI design exploration, final screen
Touchscreen UI, get ready prompt
Touchscreen UI, station reached
Touchscreen UI, story initiated
Touchscreen UI, story playing
Touchscreen UI, app builder interaction
On the Show Floor
Guests gathered around the Innovation River table at Dreamforce
Wide shot of the Innovation River installation on the show floor
Guests engaging with the Innovation River experience
Guests paddling downstream on the Innovation River table
Closing wide shot of the Innovation River experience

Partner stories, told one campsite at a time.