Alice Wonder Mirror at Disney's D23

To celebrate the release of Disney's Alice Through the Looking Glass, we created an interactive facial-tracking experience that allowed guests to instantly transform into their favorite Wonderland characters. Debuting at D23, Disney's flagship fan convention, the custom digital activation gave thousands of attendees an immersive, real-time glimpse into the fantastical world of the film.

Due to its massive success at D23, the experience was scaled into a multi-location promotional campaign. The facial-tracking booths toured high-profile promotional hubs leading up to the film's release, including the official red carpet premiere after-party and a dedicated installation at Disneyland's Alice Through the Looking Glass 3D preview attraction.