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Guest posing with the Good Humor mascot next to the pink vending machine
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AR/VR•Interactive•Brand Activations

Good Humor Ice Cream Machine

A combination face-tracking photo booth and ice cream vending machine, built to embrace Good Humor's tagline "Goodbye Serious." Guests were transformed into characters inspired by popular Good Humor products, photographed themselves, emailed the image, and received a complimentary ice cream from the vending component.

The machine toured LA locations throughout the summer, including Six Flags Magic Mountain, Malibu Ranch Market, Griffith Park, and the Santa Monica Promenade.

Good Humor Ice Cream
Spinifex Group
  • UX & UI Design
  • Concept Development
  • 3D Booth Design
  • Art Direction
Looking Good screen letting a guest keep or retake their photo⤢
Choose a character screen offering King Cone, Strawberry Shortcake, and Choco Taco overlays⤢
Close-up of the pirate parrot character overlay on the booth's touchscreen⤢
Choco Taco pirate character with the how would you like to send your photo prompt⤢
Phone displaying a guest's captured King Cone character photo⤢
Character Transformations Face-tracking technology mapped playful ice-cream-themed characters onto every guest, instantly.
Grid of guests transformed into King Cone, Strawberry Shortcake, and Choco Taco characters⤢
User flow diagram mapping the photo booth and vending machine screens⤢
Wireframes for the character select, photo select, send photo, and ice cream select screens⤢
Three guests posing as the Choco Taco, King Cone, and Strawberry Shortcake characters⤢
The Machine UI
Goodbye Serious Machine screen prompting a guest to tap to take a photo as King Cone⤢
Select your photo screen showing six captured character photos⤢
Goodbye Serious Machine screen guiding a guest to look at the camera as Strawberry Shortcake⤢
Looking Good confirmation screen with Keep Photo and Retake buttons⤢
All Set screen directing guests to the vending machine for their prize⤢
Who's Next attract screen inviting the next guest to step up⤢
How would you like to get your photo screen with email and text options⤢
Select your photo screen on the vending machine display⤢
How would you like to send your photo screen with an on-screen keyboard⤢
Now you get to pick an ice cream screen showing all six ice cream options⤢
Wait there's more, you also won a prize screen⤢
Phone mockup of the emailed photo with a download and share prompt⤢
The Booth Design A compact, two-screen unit sized to tour parks and promenades all summer long.
3D render of the ice cream machine's dimensions and dual touchscreens⤢
Multiple angle renders of guests interacting with the ice cream machine design⤢

Goodbye serious, hello ice cream.

© Alex Ogle, Experiential Design + Creative Direction