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Interactive wayfinding portals at Cisco GSX recognized attendees, revealed their progress during the event, and provided directional recommendations for next steps. Attendees tapped their conference badges at portal stations displaying their name, profile photo, home region, and engagement progress projected on the floor, with personalized directional recommendations. Attendees were lined up waiting to use the portals from show open to close, with friends comparing engagement levels along the way.
The GSX360 VR Theater used immersive VR to tell the story of Cisco's charity work throughout the world, seating guests in swivel egg chairs with Samsung Gear VR devices showing Cisco's charitable initiatives globally.
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⤢Public bragging rights + personalized recommendations = happy attendees.