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Life-size Einstein bobbleheads with screens built into their chests, lined up at the Hey Einstein activation
Live Events·Interactive

Dreamforce Hey Einstein

Hey Einstein was an interactive voice-recognition experience built for Salesforce's Dreamforce conference in San Francisco, spotlighting the Einstein AI platform through life-size Einstein bobbleheads with widescreens built into their chests.

I worked on concept development, UX, and art direction for the piece, mapping out how guests would move between portals representing each of Einstein's platform clouds (Sales, Service, Marketing, Commerce, and Industry) using nothing but their voice.

The 3D characters, motion design, and UI all had to read clearly on a packed show floor, so every portal transition and voice prompt was built to work as well from ten feet away in a crowd as it did up close with a headset on.

Salesforce
Spinifex Group
  • Concept Development & UX
  • Motion Design & UI Design
  • 3D & Art Direction
Guests posing with the Hey Einstein bobbleheads beneath the activation's marquee sign⤢
Guests interacting with an Einstein bobblehead's oversized hair and headset rig⤢
A guest standing beneath a giant Einstein bobblehead head prop⤢
A guest steering the canoe portal by voice on an interactive kiosk⤢
Attract Loop Motion Design A looping motion piece played on repeat to pull guests in from across the show floor.
A guest steering the canoe portal by voice on an interactive kiosk
▸ Watch on Vimeo
Concept Development & Pre-Viz Early 3D exploration mapped each portal's characters, environments, and UI before a single voice prompt was scripted.
Early 3D pre-viz of the Sonic Overlook installation with placeholder crowd figures⤢
Close-up 3D render of the Sonic Overlook speaker structure⤢
3D render of bobblehead avatar figures floating in a blue void⤢
Illustrated character posters for three Einstein bobblehead personas⤢
Character posters paired with 3D turnaround renders of the Einstein avatar⤢
Wide illustrated environment render of the Hey Einstein activation entrance⤢
UI Design Commerce, Service, Marketing, Sales, and Industry each unfolded as its own voice-driven mini-adventure.
Hey Einstein circular title card graphic with a skydiving illustration⤢
Welcome to Einstein Ridge title screen⤢
Portal selection screen showing Commerce Canyon, Service Stream, Industry Impasse, Marketing Mountain, and Sales Springs⤢
Portals converging into a burst of light as Commerce Canyon is selected⤢
Einstein Ridge map screen connecting all five portals⤢
Voice-driven color-guessing minigame in the Service Stream portal⤢
Canoe minigame prompting guests to say what happened next⤢
Hot air balloon overview with four of five portals complete⤢
Hot air balloon view over a rainbow-lit waterfall in the Sales Springs portal⤢
Animated campfire finale with Einstein and friends looking up at the night sky⤢
Second campfire finale scene inviting guests to learn more about Einstein at Dreamforce⤢
Wooden trail signage leading into the Industry Impasse portal⤢
Hot air balloon rewarding a milestone with floating cupcakes⤢
Mirror customization screen for designing a personal Einstein avatar⤢
Onsite The full activation live on the Dreamforce show floor.
Wide view of the Hey Einstein booth with signage and lighting rig on the Dreamforce show floor⤢

Ask a question out loud on a trade show floor, and the platform answers back.

© Alex Ogle, Experiential Design + Creative Direction