Hershey's Great Candy Expedition

All Aboard for a fantastical journey to colorful lands inspired by your favorite Hershey candies. It's a cinematic, interactive train-themed adventure for the whole family that's literally out of this world - and YOU get to help choose its path. Only at Hershey's Chocolate World in Hershey, PA!

In anticipation of its 50th Anniversary in 2023, Hershey's Chocolate World wanted to celebrate in a BIG way! Spinifex Group worked alongside ByerleyXPS and partners at Hershey to develop Hershey's Great Candy Expedition, an immersive, interactive experience designed to engage all five senses: taste, touch, smell, sight, and sound. With a completely original concept, story, characters & environments developed for the attraction, guests are invited on a train ride through six different regions, each representing a different Hershey's candy: KISSES Valley, JOLLY RANCHER Junction, REESE's Ridge, ALMOND JOY and MOUNDS Cove, KIT KAT Timbers, and TWIZZLERS Forest.

Beginning in a beautiful train station, a preshow brings the station to life and builds anticipation for the journey ahead. Walking onto the platform and into the theater, travelers find themselves inside the Hersheyland Express, where they can choose which lands they want to visit through buttons on their seats, which also rumble and shake to recreate real train sensations. Three 4k laser projectors map the space, and in-theater wind, snow, scent, and lighting effects create an immersive experience across a 270-degree screen from location to location.