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Guests wearing jetpack rigs playing Badge Catchers in front of the big screen at Dreamforce
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Live Events·Interactive

Salesforce Lightning Badge Catchers

Interactive, motion-tracking jetpack game inspired by Salesforce's Lightning Platform for their massive annual Dreamforce Conference in San Francisco. Guests took flight while working together to collect Lightning Badges, racing against each other and the clock.

My tasks included helping to develop the concept, mapping out the UX and gameplay, developing storyboards, designing the UI, art direction for the visuals and animation, UI design and UI animation, and editing and mixing the sound and music from our composer.

Salesforce
Spinifex Group
  • Concept Development
  • UI Design & Art Direction
  • Sound & Music Mixing, UI Animation
At The Speed of Lightning Guests worked together to catch badges mid-air, jetpack-style, racing the clock as a team.
Welcome to Badge Catchers title screen on the game's big screen⤢
Name Your Team screen with Thunder Flyers selected⤢
Tutorial screen instructing players to lean side to side to fly horizontally⤢
All badges collected screen showing 8 of 8 badges and 980 points⤢
Thunder Flyers final score screen showing 1280 points⤢
Gameplay screen showing four players' silhouettes flying toward a badge ring⤢
Guests wearing jetpack rigs playing Badge Catchers in front of the big screen at Dreamforce⤢
UX & Concept Development Wireframing the experience and considering the full user journey
Storyboard panels walking through the team task instructions and gameplay flow⤢
UX wireframe for the Number of Players screen⤢
UX wireframe for the Enter Email screen⤢
Mobile UI Experience triggered and customer by a brand ambassador with a connected tablet
Mobile kiosk mockup of the Welcome to Badge Catchers player-count screen⤢
Mobile kiosk mockup of the Name Your Team screen⤢
Mobile kiosk mockup for sending the team photo to yourself⤢

Guests took flight, working together to catch every badge.

© Alex Ogle, Experiential Design + Creative Direction