Full Speed at Cisco GSX

Each year, Cisco gathers its top salespeople from around the world in Las Vegas for what they call GSX, the Global Sales Experience. Embracing the theme "Full Speed," Spinifex created the Laser Maze Challenge and the Full Speed Machine smoke cannons.

In the Laser Maze, attendees, either individually or in teams, answered quiz questions based on Cisco sales, and the results impacted the difficulty of a laser maze room that attendees had to race through as quickly as possible. At the Full Speed Machine, attendees took their picture and chose a Full Speed-related phrase to commit to, then aimed and fired a fog ring at a large screen above the convention floor, where the ring transitioned into an animation with their picture, chosen statement, and home region, pulled from their badge at check-in. Both engagements were massive successes for GSX, with enthusiastic attendees waiting in line to take part and embrace the Full Speed mantra.