HondaLens Live AR

A first-of-its-kind, presenter-led Augmented Reality presentation at Auto Shows across the U.S., bringing the world of social content-creator culture into the Auto Show space.

To celebrate the release of Honda's first hybrid SUV, the CR-V Hybrid, Honda wanted to take its traditional Auto Show stage presentations to the next level. Enter HondaLens Live, a first of its kind, presenter-led, Augmented Reality stage presentation, tracking and rendering AR content on the vehicle in realtime and streaming wirelessly to a massive LED wall backdrop.

The content of the show adapts live to each individual presenter's speed and movement, resulting in a unique experience that brings modern social content-creator culture into the Auto Show space.